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Marketing Cigarettes to Minors
The ad campaign’s creator called the Marlboro Man “the right image to capture the youth market’s fancy” Is it any wonder that Marlboro now controls almost 60% of the youth market?
Unlike adults, over 90% of youths smoke 1 of only 3 or 4 brands of cigarettes. ...
Tobacco companies spend more than $5 billion annually, or $13 million a day, on advertising and marketing campaigns. ... Those who accept a light on the spot are rewarded with Marlboro sunglasses…
High school students in Taipei flood the Whisky A Go-Go disco, where free packs of RJR Nabisco Salems are on each table…
At a high school in Buenos Aires, a woman wearing khaki safari gear and driving a jeep with the yellow Camel logo, hands out free cigarettes to 15- and 16-year-olds on their lunch recess…
Teenage smoking is up 10% since the Joe Camel campaign started
"Samples encourage experimentation by providing minors with a risk-free and cost-free way to satisfy their curiosity.
Approximate Word count = 411
Approximate Pages = 1.6
(250 words per page double spaced)
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