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The 4Ps and the marketing mix
The 4Ps are the ideas to consider when marketing a product. They form the basis of the marketing mix. Getting this mix right is critical in order to successfully market a product. ... A marketing manager will identify who his/her target market is, what they want, and sell it to them at each stage in the chain. ... Direct marketing through catalogues, via a TV shopping channel and through the Internet have become popular, because the consumer can shop from home. ...
The marketing process
A firm will gather information about the marketplace (e. ... From this, it will identify who its market is, and then put together a marketing plan based on the findings. The marketing mix will be central to this, and finding the right balance in each of the 4Ps is very important. ... You should remember the following points:
• Although marketing is consumer-orientated, the main aim is still to be profitable.
• A good marketing manager will try to differentiate their product (i. ... As their marketing manager, what two promotional activities might you use? ... The examiner will want to see that you understand the principles of marketing, and can apply them to a real-life situationcofc fcr
Glossary terms
Break even Where no profit or loss is made
Demand
The number of goods being bought
Mark-up
Profit added to costs
Target market
The groups that you want to sell to Car theory.
Approximate Word count = 1288
Approximate Pages = 5.2
(250 words per page double spaced)
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