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	case study of rmcf
	I. Title Page II. Table of Contents III. Executive Summary (one- to two-page summary of the analysis and recommendations.) IV. Situation Analysis a. Environment i. Economic conditions & trends ii. Cultural & social values & trends iii. Political & legal issues iv. Summary of environmental opportunities & threats v. Implications for strategy development b. Industry i. Classification & definition of industry ii. Analysis of existing competitors iii. Analysis of potential new entrants iv. Analysis of substitute products v. Analysis of suppliers vi. Analysis of buyers vii. Summary of industry opportunities & threats viii. Approximate Word count = 352 Approximate Pages = 1.4 (250 words per page double spaced)

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