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... All of these unanswered questions bombarded at the responders of both the narrative text, Brave New World, composed by Aldous Huxely and the visual text, Blade Runner, directed by Ridley Scott, relate to the concept and recurring motive – consumerism. ...
It was seen through recurring images, sounds and slogans, that without consumerism, the new worlds developed – the World State and Los Angeles 2019 - wouldn’t have been the same. ... In Brave New World, it was seen through mottos, slogans, scientific advances and its effect on the inhabitants’ way of thinking and social status. Blade Runner also showed consumerism through mottos, lights and advertisements and technological advances, including the replicants and Tyrell’s Corporation. ... This, the World’s State motto, was first referred to in the first paragraph of Brave New World. ... The World Controllers, such as Mustapha Mond, believe that no one is to do things for themselves – anything done is to benefit the rest of the community. ... ’ This shows the consumerism in the World State by showing that it is better to throw things out than to fix them so that the community benefits as a result of having more work for the factories to do, in producing more goods for consumption. ...
From the beginning of this text, technology was seen to play an integral part of the World State. This world, being based on the mass production of Henry Ford’s car in the 19th century, has made the production of human beings very technologically advanced. ... Hypnopaedia and Neo-Pavlovian were two processes used in the World State to control people’s judgments. ... Examples from Brave New World, included ‘Ending is better than mending’ and ‘a gramme is better than a damn. ...
The social status of the people in the World State also entailed consumerism. ... ’(Brave New World pg 14), different transportation was used and even the places they went to were different.
Approximate Word count = 1481
Approximate Pages = 5.9
(250 words per page double spaced)
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