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Barista: Sipping an Experience
Association:
“Taste that gets you going on! ...
This is how I to started perceiving coffee, until lately when my friend came up to me one fine day and asked me if would like me to join him to ‘Barista’, a new coffee joint in the vicinity of my college. ...
Had ‘Starbucks’ wished to open its chain in India, Barista would have been its perfect dream. On entering the café the smell of coffee wafts across orange interiors, there are trademark white, wooden tables bright halogens in blue which dot the flaming orange walls, purple lampshades and blends with the gurgle and hiss of espresso machines behind large glass doors in a Barista coffee bar in Mumbai. ... It is the sort of new neighborhood coffee shop that has sprouted up in Mumbai, Delhi, Hyderabad and Bangalore since February last year, when the chain opened its first Barista Espresso Bar in Delhi, the capital of India. ... I asked my friend about the meaning of this name ‘Barista’ and explained to me that it meant ‘Bartender’-in Italian language. Within a few moments I realized that the ambience recreated at the Barista Expresso Bars is distinctly Italian. ... The menu suggests that Barista espresso - with 92 per cent Arabica - may come at a slightly expensive price. ... "
On further query I learnt that Barista sources the finest beans from around the world and also grows coffee on their estates in the regions of Coorg, Chickmagalur and Hassan. ... These details were explained to me by the bartender at Barista to justify the value and quality of the products served at Barista. ...
Barista offers a select range of sinfully rich desserts: Walnut Brownies, Savoy Cakes, Sugar Doughnuts, Pound Cakes, Coffee Cakes and Seasonal Fruit Cakes and the all-time favorite, Chocolate Excess, an irresistible, rich chocolate cake layered with chocolate truffle. ...
And for those who swear by chicken, Barista now has a whole new range of chicken snacks, namely smoked chicken sandwiches made with sliced, smoked chicken, capsicum, onions, gherkins, mayonnaise and lettuce seasoning and chicken tikka sandwiches stuffed with tandoori chicken tikka, onions tamarind chutney (Indian pickle), and more.
Just rolling my eyes over the place gave me a feeling that Barista was a hangout, which catered to people who are young at heart. ... Barista extends its features and service with scrabble board and books available to keep silent minds busy. ... Barista surely gives one an effect of an Italian way of lifestyle. The next time when my friends and I decided to sip coffee we instantly said ‘Barista’, instead of the South Indian brew that had no brand name attached to it. ‘Barista’ has a simple logo with alphabets in orange.
Barista also proves the fact that the advertising is not the only medium to create awareness about the brand. Barista has been relying purely on the word of mouth publicity. ... Barista is designing special promotions like Hot & Cold promo which would offer a Music CD, a cup of Coffee and a product from Aviance. ... There are gift certificates and Barista membership cards that are redeemable at the Barista outlets all over the country.
As an organization Barista plans to set up Barista Training Academies in association with the Specialty Coffee Association of America (SCAA), a non-profit trade organization dedicated to fostering coffee excellence by September 2001.
Approximate Word count = 2772
Approximate Pages = 11.1
(250 words per page double spaced)
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