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Pearson plc is now considered to be one of the largest organisations in education worldwide. ... Pearson & Son had grown from a small building firm in Yorkshire, to the world¡¦s largest building contract company. ... Nowadays Pearson education is the largest business in the Pearson group. The domination in education is a result of a wave of acquisitions. ... In 1996 Harper Collins Educational Publishers was brought into the group followed by the acquisition of Simon & Schuster gave the power to Pearson Education to become the major player in the world¡¦s educational publishing sector.
The scope of this essay is to present the main external factors influencing Pearson education using a PESTLE analysis and also present a SWOT analysis as the basis for identifying the main challenges facing the company. ...
The author carried out the PESTLE analysis for Pearson education by discussing the political, economical, social, technological, legal and environmental external influences. (Appendix 1)
It is obvious that the political stability and the strength of the government in the UK helped Pearson to improve. The international level of business that Pearson developed is influenced by the political situation of each country. ... A political influence was the decision of the government to introduce tuition fees for Higher Education and the reduction of maintenance grants. ...
In order to analyse the social influences to the company it is worth mentioning a note made by Pearson Education in 2001 ¡¥There has never been a better time to be in the business education¡¦. ... Therefore people have to spend more in education and this is great benefit for Pearson Education. ... As far as Pearson Education is concerned in order for them to be competitive they have to follow all the new technological innovations. ... Pearson uses a range of media to deliver its content including books, newspapers and magazines, multi-media and e-learning products. ...
The author carried out the SWOT analysis for Pearson education by discussing the strengths, weaknesses, opportunities and threats. ... Having considered the words of the Chief Executive Marjorie Scardino ¡¥We know where we are going, we are about education and enlightment¡¦ we can understand that it is very important for a company know what exactly what they are doing and will make it easier for them to set goals and achieve them. ... Pearson Education has almost 30,000 employees based in over 60 countries. ... Some of them are: in Higher Education (McGraw-Hill), in English language Texts (Oxford University Press, Macmillan/Heineman), in School (Reed Elsevier, ITP, Macmillan, Oxford University Press), Professional (IDG, Sybex, Microsoft press, John Wiley & Sons, McGraw Hill). Also the local publishers from other countries are also a threat because of the English texts published by the Pearson Education. ... In order to understand this relationship three aspects should be discussed:
„Ï Right customers
„Ï Lifetime Product/Service offerings
„Ï Loyal Employees
„Ï Measures of Loyalty
The right customers for Pearson Education are Education Institutions, Book
Stores, Internet retailers, students, business people, parents. ... Among them professors can be very helpful and cooperate with Pearson as writers of academic textbooks.
Approximate Word count = 2480
Approximate Pages = 9.9
(250 words per page double spaced)
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