|
There are also packages to suit different interests, for example, a gardener's card, a Scottish themed card for people proud of their Scottish heritage, and cards for football supporters. Allen denies that such a variety of different plastic designs damages the brand. "The brand is built around the quality of products, interest rates, fees and service rather than the design of plastic," he said. Customisation is not just about products but also about service delivery, according to Allen, as customers have different service requirements. "If you get the technology right, you can link both sides together," he said.
Approximate Word count = 375 Approximate Pages = 1.5 (250 words per page double spaced)
|
|