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De Beers Consolidated Mines
5 Forces
Competitors – de Beers has no direct competitors that operate in a similar way. ... This development is likely to put pressure on the control de Beers has on the diamond market.
Suppliers – 40% of world production is in the hands of de Beers, almost all of the remaining 60% is sold to de Beers under (official or unofficial) exclusive long-term contracts. The suppliers have relatively low power due to de Beers’ unique position. When prices are under pressure and de Beers wants to limit sales, they often still (have to) buy the production of their suppliers. ...
Buyers – de Beers works with sight holders who have virtually no power. In the past de Beers has attempted to limit excessive speculation on diamond prices as well as the practice of stocking diamonds as a form of wealth preservation.
Approximate Word count = 635
Approximate Pages = 2.5
(250 words per page double spaced)
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