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Blender/Liquidizer Range of Products Selected 1. 2. 3. 4. 1. Kenwood blender: 500 watt. 1.5 litre jug. 2 speeds. Stainless steel blades. Cord storage. Non-slip feet. Brushed chrome. £36.99. 2. Moulinex Optiblend: 1 litre jug. Single speed. Stainless steel blade. Cord storage. Non-slip feet. Wipe clean base. £22.99. 3. Morphy Richards Select 760 Processor and blender: 700 watt. 3 speeds. 1.7 litre jug. 2.6 litre processor bowl. Stainless steel grating, chipping, chopping and slicing blades. Whisk attachment. Cord Storage. £84.99 4. Kenwood New York smoothie maker: 1.5 litre jug. Chrome body. Ice crushing blades. Mix, smooth and pulse functions. £46.99 Parametric Analysis of Blender/liquidizer List of Metrics for the blender/ liquidizer Metric No. Metric Imp٭ Units 1 Speed of electric blades 1 rpm 2 Time to maintain (change blades) 4 s 3 Range of colours 4 list 4 Suitability of handle 3 list 5 Electricity needed to power 5 V 6 Capacity of jug 2 ml 7 Overall height 3 mm 8 Diameter of jug 4 mm 9 Weight 5 g 10 Ease of cleaning 3 list 11 Cord storage 2 list 12 Durability 1 list 13 Approximate life span 1 years 14 Mains powered 2 W 15 RRP 1 UK £ 16 Maximum speed 4 rpm 17 Minimum speed 4 rpm 18 Time taken to liquidize 2 s 19 Shock absorbant 3 list 20 Non-slip feet 2 list 21 Protectively packaged 5 list NB: 1-5, 1 being the most important Competitive Benchmarking Chart Based on Metrics Metric No. Metric Imp٭ Units Kenwood Moulineux Kenwood Morphy Richards Blender Optiblend Smoothie Maker Processor + Blender 1 Speed of electric blades 1 rpm Unknown Unknown Unknown Unknown 2 Time to maintain (change blades) 4 s 60 N/A N/A N/A 3 Range of colours 4 list Chrome White Chrome & White White 4 Suitability of handle 3 list list list list list 5 Electricity needed to power 5 W 500 Unknown Unknown 700 6 Capacity of jug 2 ml 1500 1000 1500 1700 7 Overall height 3 mm 330 350 280 450 8 Diameter of jug 4 mm 150 130 125 180 9 Weight 5 g 1100 800 600 2200 10 Ease of cleaning 3 list list list list list 11 Cord storage 2 list Yes Yes No Yes 12 Durable 1 list Average Low Average High 13 Approximate life span (guarantee) 1 years 2 N/A 1 8 14 Mains powered 2 W Yes Yes Yes Yes 15 RRP 1 UK £ 36.99 22.99 46.99 84.99 16 Maximum speed 4 rpm Unknown Unknown Unknown Unknown 17 Minimum speed 4 rpm Unknown N/A N/A Unknown 18 Time taken to liquidize 2 s Unknown Unknown Unknown Unknown 19 Shock absorbant 3 list N/A N/A N/A Yes 20 Non-slip feet 2 list Yes Yes No No 21 Protectively packaged 5 list Yes Yes Yes Yes Competitive Benchmarking Chart based on Perceived Satisfaction of Needs Metric No.
Approximate Word count = 1344
Approximate Pages = 5.4
(250 words per page double spaced)
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