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In recent years, the saleability of celebrity endorsements has grown into a multi-million dollar industry. Celebrities now recognise their global appeal in advertising messages. Celebrities provide a higher degree of appeal, attention and maybe message recall. Glow by Jennifer Lopez or J Lo released last year is one fine example this distinct consumerism phenomenon around the world. Glow by Jennifer Lopez is selling very well and has become a trendsetter in the world of cosmetics and fashion. A few questions raised by celebrity endorsements such as this one by Jennifer Lopez is, does fame provide false images to the consumer who views it? Is it ethical for the consumer to be persuaded to buy a product based on the appeal of a celebrity?
Approximate Word count = 450
Approximate Pages = 1.8
(250 words per page double spaced)
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