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Case: Xerox Corporation: Leadership Through Quality
A: What was the strategic design of the change plan? ...
The strategic design of the change plan was that Xerox had to enhance and change its corporate operations. ...
David Kearns decided that a corporate culture turnaround strategy could be achieved by extensive training, therefore, in 1983 Xerox implemented a “Quality through Leadership” program. ...
The strategic plan was based on the Blue Book, which was the first draft of the Xerox quality strategy. ...
In terms of long-term strategy, Xerox had to change the overall way they conducted
business. ... Achieving the goal would enable Xerox to become an effective competitor in an increasingly competitive marketplace. ... This foundation changed the overall direction and quality of services that Xerox offered. ... The program allowed for more open communication, which enabled Xerox to avoid unforeseen surprise elements.
Thirdly, the change recognition became evident with the first meeting to that resulted in the development of The Blue Book, which became the building block for Xerox’s Leadership through Quality.
Overall, this was a great start for success for Xerox. This strategic plan reinvented Xerox as force to be reckoned with. ... The third element required Xerox to develop a customer-oriented plan, which emphasized that quality is what the Customer is expecting.
Approximate Word count = 987
Approximate Pages = 3.9
(250 words per page double spaced)
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