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“…We treat the emergence of cult TV as one of the chief manifestations of the most extreme shift… much more than a mere reflection of socioeconomic conditions, this transformation has been an active agent in the shaping and segmenting of contemporary realities…” (reeves, 24) TV industries’ primal goal is to make a profit though some public broadcasting services might deny the truth. The formats of television programmes have been changed from time to time and they have adopted proper strategies in terms of marketing. In this sense, TV companies have to be fully aware of the changeable tastes of viewers at the right moment, like most production corporations have been doing. Then, the appearance of cult TV can be traced to niche marketing, the idea that there are very small, but highly profitable markets. With some significant events and development that produced a new economic order, the emergence of cult viewers shift the whole flow of broadcasting formats and textual strategies. The economic boom that followed World War II was based on a set of practices commonly referred to as Fordism. One characteristic of that system, among others, was as approach to the marketplace as a sort of coherent monolith which demanded a set of standardized, efficiently produced commodities. In this rigid economic order, large corporations were a crucial factor to control the mechanisms in terms of mass production and most process of the production fields were controlled by a few companies.
Approximate Word count = 873
Approximate Pages = 3.5
(250 words per page double spaced)
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