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Executive summary for Ryanair.
Company background
• Ryanair started business in 1985 with a 15 seater turbo prop going from the small airport of Waterford [Ireland] to London.
• In 1990 there were passengers on planes, but costs were rising Ryanair found itself in 20m in the red. Ryanair re-launched as Europe’s first low budget airline with it’s “low fares/no frills” policy. ...
• Over the coming years Ryanair were able to open new routes across Europe, due to EU de-regulation of the air industry, allowing ryanair to compete in the European markets. ...
• In December 2002 Ryanair joined the NASDAQ top 100 companies reflecting the phenomenal rise in Ryanair’s value.
• In 2000 Ryanair opened Ryanair. ...
• In 2003 Ryanair dispatched from it’s organic growth strategy and took over buzz. ... Michael O’Leary Ryanair’s CEO said the “offer was one we couldn’t refuse. But maintains organic growth is the way forward for Ryanair.
• By 2003 Ryanair is flying 127 routes in 84 destinations across 16 European countries. ...
• Ryanair is currently in an excellent financial position. ... Ryanair. ...
Ryanair corporate strategy.
• Ryanair’s corporate strategy is based on being the lowest cost airline in Europe. ... Ryanair Achieve this through:
• No frills on flights, this includes no tickets, no food, no drinks just a fast friendly service. ... Ryanair staff carry out routine checks of aircraft but repairs are contracted out to avoid an expensive cost of an engineering department.
Approximate Word count = 1091
Approximate Pages = 4.4
(250 words per page double spaced)
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