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This accusation has not only been levelled in America: in China, which boasts the busiest McDonalds restaurant in the world, Chinese leaders are worried about the predominance of Burger King, KFC, McDonalds and so on, as they wish to encourage an indigenous food culture (ed. ...
For better or worse, the concept of rationalization expounded by Weber is taking over: ‘an increasing proportion of what we drink, eat, wear and come to want is currently provided, and is likely to be provided in the future, by global companies competing to expand the market for their goods and services’ (Resisting McDonaldization, ed. ... The fast food restaurants themselves have become ‘ghettos’, and the implication could be said to be contemporary capitalism gone mad-a ‘socio-economic society in which the pursuit of capital accumulation and the difficulty of maintaining and/or increasing profitability necessarily leads capital continually to seek new possibilities…whatever the cost to competitors, and with relatively little, if any, consideration for the interests or wishes of the local communities likely to be affected’ (Smart, op. ... Are they not promoting this type of food in cultures where such diseases are not currently a problem? ... And are they not encouraging people to eat more of them under the guise of providing nutritious food? ... Counter to this is the fact that consumers do not make McDonalds their automatic choice for health food (Golden Arches East: McDonalds in East Asia, ed. ... It would appear to point to the fact that Western Culture’s obsession with sweet drinks and fatty food has found its major symbol here. ... ’ moves swiftly to ‘Enjoy your meal’) to being encouraged to leave the place as fast as possible to make way for the next set of customers, ‘McDonalds mobilizes a standing reserve of customers through seduction’ (Smart, ibid. ... The company that has brought much vilification down on its own head due to its terrible food, its shabby treatment of its staff, its poor environmental record, and its faceless promotion of a message that is patently false.
Approximate Word count = 2492
Approximate Pages = 10
(250 words per page double spaced)
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