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...
But, if we ponder a little on the effects of wars, we will realize that the tourism sector is the most affected of all. The mere idea of war brings terror to people’s minds and stops them from planning any vacation, and especially traveling plans.
What is certain is that we cannot control where and when a war will rise, nor can we prevent it from occurring. But, what we surely can do is take preventive measures that can lessen its negative effects as much as possible. ... Furthermore, it is enough for us to follow up on hotel reservations, for example, and compare them with previous years, especially for tourists from the Middle East and Europe, to notice the tremendous difference. ... This is concluded just by considering the fact of low demand on business visas, business tickets, and business hotel reservations. ... This is due to the international fear of War, and its consequences on Americans and British especially. ... Everything announced the arousal of an imminent war, and nothing says war better than the US deploying its army troops and weapons in the Gulf region.
All signals point out to a war in the region. ...
Reduction Measures
The aforementioned signals of war predict a very imminent catastrophy in the tourism sector, as it is said to be the most drastically affected. ...
This study shows how the Intercontinental Mzaar Hotel, one of the most prestigious and most visited hotels in Lebanon, due to its unique location and reputable service and banqueting, predicted the problem and tried to come up with a preventive plan to minimize its losses as much as possible:
1. Advertising in the GCC
- Packages offered to GCC citizens:
Increasing the number of packages for the GCC citizens through our international network, our sister companies abroad, and our international reservation system
- E-mail Campaigns promoting the hotel as location:
Since the internet has proven itself to be a very efficient means of publicity, and since online reservation and marketing campaigns have been booming over the past years, it was very logical to prepare for a massive mail shots campaign, promoting the Hotel as location, as there is no better way of attracting visitors than offering them great views and locations.
- SMS to the GCC countries creating awareness of the hotel:
If the internet has proved to be very efficient, SMS services have taken the lead. ... Intercontinental Mzaar Hotel marketing department studies showed the importance and low cost of this service and it was used to create full awareness of the Hotel throughout the GCC region.
Approximate Word count = 2129
Approximate Pages = 8.5
(250 words per page double spaced)
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