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Title: Exxon Valdez – How not to handle a crises
Background
“What is a crisis? ... With the right planning organizations can sometimes avoid potential crises, and if handled in the right way they can minimize the damage that these crises can cause. ...
Have a crises management plan prepared. ... Policy procedures for handling the crises: Give detailed procedures for what to do if a crisis does occur
3. ...
Research Objectives
The objectives of this research essay is to determine:
What steps were taken
What steps should have been taken that were not
Could they (Exxon) have handled the situation better
What “ideally” should Exxon Mobil have done
Research Methods
We will use eyewitness accounts of the incidence and use these to critically analyse the events that took place on the day of the disaster and the subsequent handling of the crisis by Exxon Mobil.
With this research one can then determine what steps were taken, what steps were not taken, whether Exxon could have handled the situation better, and what they should have done. ... Such a one is Exxons experience with the Exxon Valdez.
With the right planning organizations can sometimes avoid potential crises, and if handled in the right way they can minimize the damage that these crises can cause. ...
Have a crises management plan prepared. ...
The events that took place
In 1989, the Exxon Valdez oil tanker entered the Prince William Sound, on its way towards California. ...
At the moment of the collision the third mate, who was not certified to take the tanker into those waters, was at the helm. ... The media clamour became so hostile that eventually Frank Iarossi, the Director of Exxon Shipping, flew to Valdez to hold a press conference. It was not a success. ...
John Devens, the Mayor of Valdez, commented that the community felt betrayed by Exxons inadequate response to the crisis, in contrast to the promises they had been quick to give of how they would react in exactly this eventuality. ... It turned out he had neglected to read these, and cited the fact that it was not the job of the chairman to read such reports. ... The "Exxon Valdez" entered the language as a shortcut for corporate arrogance and damage. ...
“The 10 Steps of Crises Communication”
1. Identify your crises communication team
A small team of senior executives should be identified to serve as your company’s crisis communication team.
Approximate Word count = 1980
Approximate Pages = 7.9
(250 words per page double spaced)
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