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	Everyone. SO -Strategies 1. Largest cruise ship in the world provides something for everyone (S1, S5, O5) 2. Use Advertising and promotion to promote a new Trans-Atlantic Cruise (S6, O4) WO - Strategies 1. Channel rising popularity of the cruise vacation to tap more of the market segment (W1, O1) 2. Use Trans-Atlantic cruise idea to provide more ports of call (W4, O4) Threats - T 1. Numerous competitors 2. Other vacationsLimited target audience due to cost. 3. 1995 fire aboard the Ecstasy ST -Strategies 1. Use advertising and promotion to eliminate customers’ fears (S6, T4) WT - Strategies 1. Fire aboard Ecstasy will cause a drop in capacity (W3, T4) 2. Approximate Word count = 429 Approximate Pages = 1.7 (250 words per page double spaced)

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