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E-commerce and the Small Business
Author:
Baljinder Mahey
Contents
Page
1. ... 0 What is e-commerce? ... 1 How could e-commerce benefit a business? ... 0 Introduction
The management of a small motor accessory shop has a very little understanding of the involvements in introducing an online shopping web site to their business. ...
This report would be beneficiary for the management as it will:
• Give the management an understanding how and if their business would benefit using e-commerce. ... 0 What is E-commerce?
E-commerce is an abbreviation of electronic commerce. E-commerce allows businesses to advertise, market their products and services over the World Wide Web (internet) and allows potential customers to shop and buy online 24 hours a day, all year round.
As soon as an order has been made on- line, the information that has been entered by the customer will be received by the business. ...
E-commerce offers a customer a number of services in addition of online shopping (depending on the type of organisation), such as:
Email system: this is often used for customer queries;
Online form: the customer can input their personal details in a form, which will then be received by the sales staff. ... 1 How could e-commerce benefit a business?
E-commerce can considerably improve the efficiency and competitiveness of sales that are placed in comparison to physically shop at the business. Having an online store will benefit the business in the following ways:
Reduces the time of shopping through use of online catalogues, where the website will provide the customer with their complete range of products and the customer can make their selection. ... Therefore, the business is able to make sales at all times instead of losing business where sales can only be made during opening times.
Sales can be increased due to orders being placed anywhere in the world without the customer having the inconvenience of physically visiting the business. ...
E-commerce can help to maintain competitiveness in the market place by having access to worldwide markets through the Internet, which will ensure product, marketing information and prices are always up to date. ...
Before commencing with the setting up of an e-commerce business, several issues will need to be considered. The management will need to develop a business plan, select hardware and software to back up the operation and do a lot of ongoing research. The management will need to consider the following issues:
o Cost: The management will need to ensure that funds are available or that funds can be raised to set up and run an e-commerce business. ...
o What impact e-commerce will have on the original business where customers can, and may want to come in and shop physically? ...
To proceed with the introduction of e-commerce, a systems analyst is required to help analyse the current status of the business. ...
Once, the business has decided what their requirements are for their e- commerce, a Website designer is required to design and build their web site. ... Software companies would complete each step of the introduction of e- commerce by providing the necessary consultants that have been mentioned.
Approximate Word count = 2598
Approximate Pages = 10.4
(250 words per page double spaced)
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