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OLIGOPOLY
A market structure dominated by a small number of large firms, selling either identical or differentiated products, and significant barriers to entry into the industry. ...
The three most important characteristics of oligopoly are:
1. ...
PRICING
The members of an oligopoly change the nature of a free market. ...
The new oligopoly is made up of multinational corporations that have chosen specific product or service categories to dominate. ...
Oligopoly, then, is a compromise - a social adaptation to powerful technological trends. ...
OLIGOPOLY IN BEVERAGE INDUSTRY
In the Indian context, the soft drink market though it may seem to be duopoly is essentially an oligopoly. ... Unless, the two parties collaborate with each other, which is certainly not the case in the cola market worldwide or in India. ... 3 things important to be successful in this category (oligopoly of colas) are:
1. ...
In an oligopoly, it is foolish to cut price unless one of the two parties have a much lower cost base. That, too, is not the case in India. ... The first took place some years ago when the brand Coca-Cola came back to India. ...
In the recent past both the companies took aggressive steps and signed on thousands of new retailers in a drive into rural India that has pushed up sales steeply.
Approximate Word count = 1803
Approximate Pages = 7.2
(250 words per page double spaced)
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