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fgsldög fdskgödkg dgködfABSTRACT The objectives of this study, "Environmental Marketing Management for Cosmetic Products In Thailand : A Case study of the Body Shop's Products", are to study the environmental marketing management of cosmetic business and the consumers' opinion towards the environmental marketing mix by using the Body Shop's cosmetic products in Thailand as a case study. Data concerning environmental marketing management were collected by interviewing the marketing manager of Earth Care Company Limited and 7 shop managers or supervisors, who are in charge of the sampled outlets. In addition, data about consumers' opinion towards the environmental marketing mix were collected by using questionnaires with 140 samples who were buying and consuming the Body Shop's cosmetic products. At each place, 20 samples were collected.
Approximate Word count = 485
Approximate Pages = 1.9
(250 words per page double spaced)
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