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English Coursework – NCDL A. Presentation 1. A) The headlines are presented in large, bold print as the headline is one of the main features which captures the reader’s attention, the header interests the reader so writing in bold font will help in making the viewer read on. 1. B) The effect of the headline causes the reader to view the headline which interests them and then makes them want to read further. 2. The dogs used in each case are used because the advertiser can use a particular name or feature and create a pun. 3. The pictures of the dogs are genuine but they have been graphically enhanced to produce an effect to look like they are holding a book or magazine. 4.There are 6 variations in the text sizes because the company print the text that they want you to see first or the text with which they want to capture you attention with or remember in bold print and the text which is in small print contains all the information about the charity and how to find out more.
Approximate Word count = 637
Approximate Pages = 2.5
(250 words per page double spaced)
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