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C & C Grocery Stores, Inc. The first C & C grocery store was started in 1947 by Doug Cummins and his brother Bob. Both were veterans who wanted to run their own business, so they used their savings to start the small grocery store in Charlotte, North Carolina. The store was immediately successful. The location was good, and Doug Cummins had a winning personality. Store employees adopted Doug’s informal style and “serve the customer” attitude. C & C’s increasing circle of customers enjoyed an abundance of good meats and produce. As business grew, Doug used the store’s profits to open two additional stores in the Charlotte area. Over a period of twenty years the C & C chain expanded up the East coast and through the southeastern United States. Growth was at a moderate rate, customers good service and value were more important than rapid growth. During the 1970s new stores were opened in the South and reached as far west as Texas. By 1984, C & C had over 200 stores. A standard physical layout was used for new stores. Company headquarters moved from Charlotte to Atlanta in 1975. The organization chart for C & C is shown in Exhibit 1. The central offices in Atlanta handled personnel, merchandising, financial, purchasing, real estate, and legal affairs for the entire chain. For management of individual stores, the organization was divided by regions. The southern, southeastern, and northeastern regions each had about seventy stores. Each region was divided into five districts of ten to fifteen stores each.
Approximate Word count = 1000
Approximate Pages = 4
(250 words per page double spaced)
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