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It is generally thought that there is a distinct relationship between tabloid and broadsheet readership and social class, it is believed that broadsheet newspapers attract more of a middle to upper class readership whereas tabloid newspapers appear to appeal to mainly working class people. This essay will examine how true this notion of whether or not the social class people come from determines what type of newspaper they read and it will also try to determine the reasons for why there is a difference. The main reasons that will be looked into in this essay will include quality, price, image and the supposed differing standard of education that the working and middle class have received. ... In so called middle class broadsheet newspapers the advertisements are aimed at wealthier middle people by companies who realise the readership of these newspapers come from a better background. Lucrative companies such as British Airways are seen to advertise in broadsheet newspapers with high prices that only middle class people can afford to spend whereas in tabloid newspapers companies try to capitalise on offering bargains to the working class readers. Companies such as easyjet offer cheap flights and loan companies are also seen advertising readily in almost all tabloids showing that the company believes the social class reading the newspaper has financial troubles and could therefore be seen as part of the working class.
Approximate Word count = 1023
Approximate Pages = 4.1
(250 words per page double spaced)
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