|
|
This is only a preview of the paper
Click here to register and get the full text.
Existing members click here to login
|
|
|
No Logo, by Naomi Klein, is an attack on corporate branding, and by extension, corporate capitalism. ...
The anti-corporate, anti-globalisation movement charted by No Logo found vigorous expression in the rich world at the Seattle G7 meeting, as well as protests around the world since. ...
Both Future and Logo observe that work in the rich world is increasingly casual, contract and project-driven. ...
No Logo is continually shocked at that corporate profit-making goal, particularly that profits might be indecently maximised. ...
No Logo attacks the opacity of networks of outsourced businesses, portraying them simply as means for hiding dirty laundry. ... No Logo largely looks to the United States as a paradigmatic example of a rich nation, occasionally ranging further afield, to Canada or the UK. ...
Yet theres a nasty strain of callous self-regard running through No Logo and the anti-globalisation movement. ...
If No Logo is necessarily US-centric, the world outside the US barely exists for The Future And Its Enemies. ...
Future is about adaptability, but No Logo also celebrates it, and both books are positive about the way technology can empower individuals. No Logo describes the team that fought the McLibel case, famously co-ordinated over the Internet and run from a dodgy old PC with a clapped out modem. ...
Naomi Klein spends No Logo showing how activists and consumers can turn brands against their corporate owners as instruments of reform. ... Klein is especially concerned that No Logo not be seen as a lengthy sales brochure for the products of slightly more high-minded corporations - "Now With 10% Less Slavery! ... No Logo ends demanding that people behave as citizens, not consumers, as if there is something magical about services once they are provided by the state. ... Whatever the shape of politics over the next fifty years, the leaders of one of the factions will be the protestors and NGO activists described in No Logo.
Approximate Word count = 2642
Approximate Pages = 10.6
(250 words per page double spaced)
|
|
|
|
|
|