Style, Image and Advertising
...ges make women want to change their natural look to an artificial one because they think this will make them beautiful. Not only are women beginning to think this way, but young girls are being influenced b y these images. “ A study by a University of California professor showed that nearly 80 percent of fourth grade girls in the Bay Area are watching their weight (195).” It’s getting to a point where girls feel that they have to be thin and beautiful so that boys will be attracted to them. Sex is used to sell products too. Sex is used to portray a type of aphrodisiac. They make you believe that their product can accomplish your sexual desires to become reality. “You’ll make the skin of your body as nice to touch as the skin on your face. Just ask the one that touches you the most (Berger 189).” This message says that by using their product your skin will feel soft, nice enough to touch. It uses a sexual annotation by saying that you should ask the one that touches you the most. This message complies that if you do not use this product your skin will not feel soft and you will not be sexually attractive to your partner. Luxury can also be used in these images. These images can give the appearance of wealth which will attract the viewer because they will assume that the product that is being sold will make them wealthy or make them appear wealthy. For example, if there is an image of a nice “luxurious” car, it is expected to see someone driving it who is from the upper class. The viewer sees that the car makes the individual look high class so they feel that the car will give them the same results. The majority of viewers don’t know how to analyze signs and understand that the product isn’t what is making you look classy, it also has to do with how the character looks, the scenery around the character and the attire worn by the character. These types of images establish a type of style that determine what social class you may belong to. Style establishes your position in a social atmosphere. Wealth is what is in style. “…Even elementary school children know the difference between Airwalks and their generic imitations… all of us characterize people in terms of their clothing, hair, or their body type (230).” Individuals are labeled to a certain social class by the style they carry. To be in style you have to wear name brand attire. It gotten to the point where even kids don’t want generic brands. Labeling start from a very young age. Wearing generic brands isn’t in style. If an indivual wears generic brand clothing they are identified as being of the lower social class. To be in style you have to be well-off. If you don’t have wealth then you won’t have the opportunity to buy brand clothing that will place you in the higher social class because of you style. “…it is the label that signals class, so the most style-conscious shop not simply for look or quality but for designer names (231).” Style doesn’t really depend on how nice you look but how much you spent for you attire and what designer brand it’s from. Basically if you don’t fit the standards and social norm then you are labeled as an outcast. Advertisement is used to deceive the viewer into buying their product. Advertisers would do anyth...