Stiff resistance
...trying to pressure us into action.” Executive Announcements Over the next two weeks, executives at parent companies Ericsson and Sony responded with official statements. On September 4th, Sony’s President and CEO, Kunitake Ando, announced that there was no change in the commitment of Sony or Ericsson to the joint venture. Ando went further and declared, “We are now in the process of getting into one and trying to harmonize…Once we are back on the attack, then (we) would have substantial power.” Four days later, Michael Treschow reemphasized Ericsson’s commitment to the joint venture. Finally, on September 12, Kurt Hellström claimed that his previous comments had been misinterpreted. He also stated, “You probably have heard rumors that we have given up our mobile-phone development project. However, we will proceed with our commitment as it is our core business and our strategy remains unchanged.” October 1, 2002 Sony Ericsson Mobile Communications employees celebrated one year of operations during an anniversary party at the RTP headquarters. Despite the ...