Southwire SWOT Analysis
...e for the construction and utility industries. Another strength was the fact that Roy Richards, Jr. had senior buy-in to strategic initiatives. Company executives were fully aware that in order to continue to grow and prosper, the company needed to diversify its products, modernize its internal systems, and tackle foreign competition head-on by expanding into new global markets. With Southwire’s proven process of innovation by surpassing those of its domestic competitors it was apparent that the company would be successful at implementing new technology. The weaknesses that Southwire faced were the following. Because Southwire was a domestic U.S. market leader, it lacked international skills and experience. Management had no clear plan for managing planned changes, i.e. cultural changes that come with new technologies. It also held predominantly senior staff that might not had been familiar with new technologies, therefore resisting change. The lack of external benchmarking as well as perceived lack of buy-in to strategic initiatives by middle management and users was also the company’s weakness. The opportunities for Southwire were to promote international growth by expanding it’s products into new global markets and redefine customer/supplier integration. The company would also benefit by developing a new data warehouse and align IS and business strategies more closely. The threats for Southwire are lack of organizational buy-in, growing i...