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...and foremost, it is of dire importance to draw a distinction between appearing to be ethical and actually using ethical considerations. There has been an attempt by several corporations to appear to be ethical. In these instances there has only been an effort to reach an immediate goal of prosperity. Of course this will work in the short run but in a sophisticated society "fake" will not survive. With the advances in technology and the increase of information, we as a community are becoming better informed. It is only a matter of searching and gathering the facts to make the decisive decision of proceeding with a certain company. In current times the line dividing truly ethical considerations and appearing to be ethical are becoming much easier to distinguish but in several cases are still unclear. Ethics are the backbone of American industry, well, they should be. Whether an organi...