mass media
...ideo games, toys, and designer clothes and their parents have taught them that instant gratification is ok. While reading article 8 of DES I truly realized the importance of material comforts and how spoiled Americans really are. On Chagnon’s first day visiting the Yanomano tribe he experienced culture shock simply because his way of life and material comforts were now absent. Material comforts to Americans and other civilized countries is very important, on an everyday basis Americans are accustomed to there idea of material goods based on their social class. For the wealthy diamonds, designer clothes and fancy cars are expected but if you read article 8 you will realize not every culture is accustomed to such things. The Yanomano tribe has no clue what true material comforts are, but I believe they would consider a hot shower a material comfort as we would not. Material comfort is in the eye of the beholder, and the value of such items are based on a societies values Individualism is an important key value in America because of our many subcultures. Henslin defines a subculture as “a world within the larger world of the dominant culture” DES article 6 is a perfect example of a subculture, “Cornervile was right in front of me but yet so far away, I could walk up and down the streets freely and I even made my way...