Marketing Structure
...erent activities of the business. Product Structure – this structure concentrates on categories of products. Each product divisions operates as its own domain and controls all support function. • In these companies, typically, people's skills and knowledge is more important than the machines used. • Relatively expensive to operate: work process is unpredictable, hard to pre-program or automate. • Flat organization (few levels of hierarchy). • Ceo has low span of control (direct reports). • Relatively low percentage of managers • Organic structure Market Structure – this structure divides the group functions in to divisions that can be responsive to particular types of customers. Examples are e-customers, business customers, private customers and educational customers. Geographic Structure – This structure groups functions into regional divisions to address customers in different regional areas all requiring the full services of the company. For exa...