marketing
...rger King could influence their customers at the point of sale. Having a good display is crucial to Burger King. Burger King should set out a stand showing the benefits of having a salad. This will show customers the benefits of having a salad as a daily input. Customers may be persuaded to buy it when they see the benefits it could have on them. Packaging The quality and design of the product are reflected in its packaging. Unsuitable packaging might affect sales. The packaging for the Burger King salad could be sold in plastic containers that are easy to carry around for people on the go. A package, which is light and attractive. A clear container would be best as customers likes to see what’s in the container before they buy it and make sure that it is fresh. Advertising Advertising is a method of communicating with groups in the market place in order to achieve certain objectives. The stating point for an advertising campaign is to produce an advertising plan. Burger King will need to Identif...