Marketing
...ich Sainsbury’s operates. Long - Run Objectives To provide shareholders with good financial returns by focusing on customer needs. This is a qualitative because Sainsbury’s has kept a good sustainable financial return and have focused on customer needs. Meet the objectives in 3 to 5 years e.g. increase profits by 10%. Sainsbury’s To provide unrivalled value to our customers in the quality of goods we sell. To achieve of operation, convenience and customer service on Sainsbury’s stores. Short – Run Objectives To provide a working environment where there is a concern for the welfare of the employee’s of Sainsbury’s. This is a qualitative objective because Sainsbury’s is providing services to the community. To fulfil responsibilities by acting with reliability in maintaining high environmental standards. Sainsbury’s set up their short-term objectives, which will support the long-term objectives....