Gatorade
...own body thirst" is the slogan most readily associated with Gatorade.While no one knows for sure what "deep down body thirst" means, it is comparitively different from Gatorade's other slogan which you will see later, "Is it in you?" The difference is these two are that the first is claiming to quench that massive thirst you get from athletics. While the later is posing a challenge to find out if you have been drinking your Gatorade.This ad tries to appeal to the consumer which readily associates with that exhausting feeling and has experienced the heavy thirst feeling before. Gatorade takes a step up in marketing with their next ad.Gatorade asserts the fact that their product is used by not only the average athlete, but as well as major league athletes, the best of the best.There is more detail and the quality just seems to be more pleasing than the first ad.This ad shows a baseball team’s dugout.The dugout is obviously one of a major league baseball team.This can be assumed because of the size of the stadium in the background.The floor in the dugout is littered with green Gatorade cups and black shelled sunflower seeds. Bats and helmets fill the wall of the dugout but the reader cannot help but notice the large orange coolers which have Gatorade printed on them as well as the vast number of used Gatorade cups on the floor. There are more Gatorade cups in the dugout than there are helmets and even bats.This could mean that the most important equipment you can have in a dugout is Gatorade.This ad also relies heavy on that the consumer sees that this is a major league baseball team’s dugout.Afterall, if major league athletes use Gatorade, then shouldn’t this product be good enough for the average consumer? If this product makes these athletes perform the way they do then think how this product can make you perform."Why some teams have a stronger bench than others", is the caption of this ad.This ad tries to show that the reason this team won was because Gatorade gave them that extra strength.Afterall, the losing team’s dugout would never have Gatorade in it, only winners drink Gatorade. Gatorade proves its dominance of the sports drink industry with this final ad.This ad takes the most recognizable face in all of athletics and places it with Gatorade.Michael Jordan is the greatest athlete of all time.Michael Jordan is the man every young basketball player in America tries to imitate. Michael Jordan is Gatorade Windows Media Player: High Bandwidth (ISDN) Low Bandwidth (28.8) Real Video: High Bandwidth (ISDN) Low Bandwidth (28.8) the NBA’s measuring stick.What product makes Michael Jordan who he is?None other than Gatorade, Gatorade is the beverage of choice for this supreme athlete.This commercial has no dialogue and has no fancy props.All this ad consists of is Michael Jordan in an empty basketball court, Michael Jordan, and a basketball.This ad for Gatorade is simple, yet effective. Michael Jordan is sitting alone sweating, and all he does is simply move his head and lokk at the camera. The special effect that lets the consumer know this is a Gatorade commercial, is the sweat coming from his head. Michael has orange drops dripping from his head. This looks as if he is actually perspiring Gatorade. At the end of this ad, the phrase comes on the screen, “Is it in you?”This phrase can take on several meanings.The first and most obvious would be, is ...