Feeding a Scientific Machine
...hite. In both ads there are animations that illustrate power, energy, and strength. Also, both ads use bright colors in the background of there products to make them stand out. In the first ad there are pictures of the products, with a description of there nutrients next to them. The second ad shows only two products, a drink and a food bar, but they are also close-ups. On top of the two products is a caption that says “Ideal Protein”. It has the nutritional values of the two products right underneath them. In my first ad, the male in the blocks resembles a machine ready to explode down the run way. He is sleek, and looks to aerodynamic in a way. The metal around the border also signifies a machine. Pictures representing strength, energy and power are found on the ad. These are also values of a well tuned machine. The pictures of the products have the nutritional values beside them, and represent the scientific part of the ad. They break down the products into their scientific stats. The second ad shows a female lifting weights; this would signify a machine working vigorously. It is a close up, so that you can see all the details of the machinery. The ad is focusing on the female, and uses her to draw in the audience (males). The ad also shows to enlarged products, and also has their scientific values listed beneath them. Today, specific scientific facts are helpful in the selling of this product because people know products by this scientific lingo. Both ads have a metal outlining the border of the picture. This is a dead give away to the meaning behind the ads. Both athletes resemble perfect pieces of machinery. They are both posing so that there muscles are flexed,...