Factors of production are inputs such as labour
...mmunication tools has enabled companies today to operate more efficiently. In this report we look into some possible business information systems that Approachable Advertising Agency could use to gain competitive advantage. The components of an effective business information system were researched and its strengths and weaknesses analysed. The business information system was then compared to a computer system. Various e-commerce technologies were also looked into and on-line strategies were found as an important factor that would enable Approachable Advertising Agency to improve performance and gain competitive advantage. Automation and e-commerce are two areas of information technology that has been recommended to the agency to focus on. Both these strategies exposes the organization’s data to security threats so the use of firewalls and passwords have been recommended to minimise those threats. Information systems have been predicted to continue playing an important role in business successes thus any organisation wishing to successfully compete should carefully choose an effective information system. Introduction 1 In this report we look at some possible business information systems that Approachable Advertising Agency could use to gain competitive advantage. Although a wide variety of resources were used for the research, the information used in this report was gathered from reputable sources only. The information is also limited to what ever that is already available to the general public as no inside information was gathered from any research facility or any other secret research organisation. This report should benefit anyone interested in using information system to gain competitive advantage over its competition and protect its system from possible security threats. 2. Task 1 – AAA Client Management Model 2 (A) Yes it would increase Prim Polisher’s market penetration from 1688 to 1690. (B) Advertising on Television would be the best value for Prim Polishers to achieve a major market penetration as it produces the highest percentage o...