Disney
...llocate capital profitably toward growth initiatives that will drive long-term shareholder value. Goals Nonfinancial goals 1. Remain at top of the Theme Park, Animated Movies, and Entertainment markets. 2. Increase Global expansion 3. Add further quality to products such as kid’s toys, games, features etc. 4. Increase Character franchise 5. Increase Brand commitment Financial goals 1. Increase Return on Investments 2. Increase Shareholder long-term commitment 3. Maintain a constant increase in Sales (reach sales of 30 Billion by 2005) 4. Improve on Net income Core Competency and Sustainable Competitive Advantage Disney’s Core Competency has been and always will be to provide family entertainment worldwide. As stated earlier, Disney’s main objective is to “bring happiness to the Millions.” There are many industries in which Disney is involved in as well. Industries such as Theme parks, Anim...