Dessert, Sex and Advertising
...ve woman, the evening is sure to go well with the help of this product. Underneath the picture an inventive and humorous suggestion appears “Drizzle it all OVER your DESSRT”, then it sneaks in the line “You may even try it on the ice cream” following with their recipe for their after dinner drink cleverly named The Night Cap. Sex is thrown around so much it’s become a very casual topic and most taboos of sex have been dropped to a casual standard as well. With the fun and ideas that come to mind when looking over this ad the typical reader might get a little giggle of pleasure. The Godiva company is known to its familiar consumers as the most decadent chocolate to pleasure the taste buds with. Sex has always sold anything and everything, Godiva has done nothing different, except appeal to what looks to be like a more sophisticated audience. Their obvious market is twenty-one and older, also realizing their delicate chocolates, their consumers must have a taste for the best. The sexy dress and their description of what to do with the liqueur implies more than an end to an evening, but the begging of a late night. By seeing the woman only from the neck down, this allows the female audience to fantasize. A hard working female or the housewife type can put their face on this woman’s body and think that could be them. The male audience is almost allowed to do the same, being that men are more typical to think about sex, the written phrase underneath the picture gives the males a new idea where to drizzle the dessert. With small sexual innuendos being hinted to the reader who is in the mood for romance, this can appeal to both male and females. Chocolate liqueur is one for the chocolate lovers in the world. With a new liqueur on the market they hope to move this product to a wider consumer base. Including a nifty little recipe for their “Night Cap” the consumer has the guess work taken out for them on...