Control at Starbucks Coffee Company
...full responsibility for each outlet. Top management believes in the employees’ ability to accomplish a task by controlling themselves. Starbucks primarily relies on commitment-based control systems. The company is bent on boosting employee morale and enthusiasm. The Starbucks Support Center works hard to improve the company’s teamwork and sense of mission in order to make sure that the employees are driven to do what they are supposed to do not because they have to, but because they want to. Schultz says that he wants to make sure he and his teams are hearing the views of their co-workers and to ensure they had a long-term plan that their people had helped shape (203). Starbucks uses belief systems and values to foster self-control, which is appropriate for its people, culture, and organizational structure. The company realizes that values can have a powerful influence on controlling one’s behavior. It establishes a belief system in which employees do not have to fear making mistakes in their work because if they do, the company will forgive them. The managers trust their employees and assume that they are Starbucks’ most important assets. The core controlling strategy of Starbucks is “to treat people like family, and they will be loyal and give their all. Stand by people, and they will stand by you” (Schultz 127). Moreover, the company builds its partners’ values by providing opportunities to develop their skills. This includes offering a variety of classes ranging from basic computer skills and conflict resolution to management training (Starbucks Coffee Company). There is unable to find unintended behavioral consequences as a result of the current control system. However, in order to improve the current control system, Starbucks should use more technology in its communication, consider paying overtime and offer more benefits because three months ago, the company faced slumping morale and employee burnout among its store managers. They complained about being overworked and underappreciated (Elboghdady H01). In the future, it seems likely that more commitment-based control will be used at Starbucks beca...