Conscience or the competitive edge?
...rkers there are good. Customers can choose if they want to buy the more expensive JONES brand, or the cheaper brand. It is the same idea as the Body Shop, they stand for animal rights, and if you buy something there you know it isn’t tested on animals. I can remember my first time in a fabric in Bangladesh, and I was really shocked about that. Since then I haven’t bought clothes from H&M and Nike, I don’t want to be related to such companies. If Jones makes a commercial campaign about working condition in developing countries, maybe with the help of a documentary, she can play on the conscience of the customer. Another important point is that she doesn’t close down the fabrics, because the people will be on the street without anything to eat. She has to improve the working conditions in the fabrics, so that the people their can work at a pleasant way. Why? I think this will help the people who work in the fabrics in developing countries. People will work harder because they are more motivated to work and they don’t want to loose a job with such conditions. Hopefully, the customers will buy the more expensive clothes from JONES to sh...