Coca-Cola
...g with coca and kola extracts in syrup form. By mixing this syrup with carbonated water, he produced a very pleasing beverage that not only tasted good but also made his customers and friends feel good. Initially called Brad’s Drink by his local friends, the drink was formally titled Pepsi Cola in 1898. By 1902 the syrup was so popular that Caleb was devoting most of his time to preparing the syrup, as well as distributing it to other pharmacies. In 1904 he bought a mill and converted it into a bottling plant for his Pepsi Cola. In 1907 he purchased land surrounding the building, and built a 3-story addition to the factory to serve as office space for his new company. By the end of 1909, Caleb Bradham had approximately 250 bottling franchises in 24 states. Today, there are now over 550 bottling plants in the United States and over 160 internationally. PepsiCo is credited for bringing Pepsi from a 7,968 gallons of soda sold in 1903 to nearly 5+ billion gallons sold today. Pepsi has four soft drinks in the top ten beverages in the world. These brands are Pepsi, Mountain Dew, Diet Pepsi, and Caffeine Free Diet Pepsi. beverages in the world. These brands are Pepsi, Mountain Dew, Diet Pepsi, and Caffeine Free Diet Pepsi. Pepsi also has the number 1 tea in the United States, Lipton Tea. Some other brands are All Sport, Slice, Mug, Tropicana, Starbucks, Aquafina, Dole fruit juices, and FruitWorks. Place Place The birthplace of Pepsi is located in historic New Bern, North Carolina. It is located in the original location where Bradham first invented Pepsi-Cola. Pepsi customers buy their products for a variety of reasons. Taste, price, packaging, Promotional ads, and an extensive line of products are a few reasons. Customers also buy Pepsi products due to the high accessibility of Pepsi brands. Pepsi products are distributed to many outlets. They buy shelf area and display areas so the customer can find their products easier, this is mostly in supermarkets. They also sell Pepsi products in convenience stores, gas stations, restaurants, movie theaters, deli’s and almost any other conceivable spot. Keep in mind that just Pepsi products are sold in Taco Bell, Pizza Hut and Kentucky Fried Chicken, which is owned by PepsiCo. (Tricon Global) PepsiCo produces and markets nearly 200 beverages in more than 190 countries around the world. Price In the US, Pepsi prices its products similar to those of their competition, mainly Coca- Cola. However, in other countries the prices can be substantially different. One example in mind is how Pepsi prices its cola in Russia. They price their products much lower than Coca-Cola since the country’s economy is doing poorly. This has contributed to the large lead in market share that Pepsi holds in Russia. But, Pepsi tries as much as possible to its cola the same as its competitors, in order to keep profits high. Unless a country is in economic trouble and sales could be improved by beating their rivals Coca-Cola on price, Pepsi will match Coke’s price. ...