catering to the big boys
...es for exclusive marketing, however in today’s world the king of the hill gets the homage paid, whether fair or not manufacturers must bow down to powerful retailer and give them what the want. The lessons that the Sneaker Wars teaches us are that selling sneakers is not just about selling sneakers. It is about marketing; seeing tiger woods wear a swoosh on his hat, seeing footlocker have their own line of shoes that are exclusive, selling t-shirts that promote brand recognition. Fireman in leading Reebok made the fatal error of not catering to major retailer and now had his market in selling shoes to kids and old people. The shame of all this is that the customers lose, the little people on the street are taken advantage of...