Benefits Realisation
..., Toronto) The development of the web-site at Saeplast has been in two stages. Initially the company had a static web-site that was used more as an advertising tool. The static web-site was not providing any major benefits in terms of increased revenue or reduced cost. It merely acted as a medium for increasing company and product awareness. The site was later upgraded to an interactive one in 2002 as management foresaw the potential benefits that could be realised from such a site. The site currently enables customers to send in product enquiries to Saeplast. These enquiries are then referred to the respective sales team closest to the customer. Contact is then established with the customers and prices and other terms of trade are negotiated before sale order is completed. The site is providing more of a linkage between customer and sales team as it does not have the ability to carry out a completed transaction online. The existing process as been modeled using the results chain as follows: Promote Site easy Sales Team Close sales Web Site to use Training deal manually Implement Customers On-line Sales team Increase Product visit customer responds to Sales Details on web site enquiry enquiry On-line Customer Customer Direct Enquiry Enqu...