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...stion ''What is it ?'' and ''What is it not ?'' in paragraphs 3, Ullman states : ''Unix always presumes that you know what you're doing.'' and in referring to Microsoft she states it as: "Consumer-oriented, idiot-proofed, covered by its pretty skin of icons and dialog boxes [...]". She has tactfully drawn the boundaries between the two products which start to take one the appearance of the good and the corporate induced bad. Ullman has now inferred her goal, she wishes to convince the reader of her convictions of the new computerised corporate America. Also, she uses simple wording, narration and a somewhat comic anecdote of her experiences, effectively leading the reader into drawing negative conclusions about the new consumer oriented computer. She does not truly attempt to be objective but gives that illusion by shortly stating in the first paragraph: ''a reasonable, professional choice in a world where Microsoft platforms are everywhere''. This was a reasonably good statement that inspires in the reader to believe that Ellen Ullman is waying the good and the bad. Further more, once finished, the reader can only conclude that there where so many more bad things than good things about Microsoft that it most likely a bad product hinged on reducing our computing freedom. This conclusion is of course the only one possible to anyone how reads the essay. she made it this way but without actually expressing this opinion herself, she is merle telling a story littered with an unfavourable tone that seeped out of the text by her choice of wording: "My computer. I've always hated this icon''. Ullman infintilizes windows in order to ridicule it in order to further convince the reader of the negativity of these sorts of programs. Ullman's purpose in writing her essay was to warn the reader of the dangers that may insue from the over simplification of such ...