analysis
...fferent means of communication. This channel is very important to the effectiveness of the advertisement and earnings of the product. Lastly with what effect will the production have. In the new Pepsi commercials they use the popular entertainer Britney Spears to be the spokesmen. This product is shown in a fun, youthful, and sexy way. This environment is appealing to the audience which ranges from young girls who look up to Britney Spears, to the everyday person that just enjoys watching television. The commercial is using sex, and excitement to sell their product. The marketing team at Pepsi comes up with a catchy jingle for Ms. Spears to sing and this causes the idea of the commercial to become imbedded into ones mind. Using a celebrity to sell a product in a commercial is eye catching and glamorous. Video games in today’s society have a strong distortion of reality as we know it. One can steal cars, win a baseball game, or pull off a liftoff layback air hand-plant with the greatest of ease. These games are saying that one can do anything with the greatest of ease and no consequences. Mostly males from a variety of ages play video g...