Analasis on Ford Motors
...heir toll. The real cause of our poor performance, however, was that we lost track of the things that made us great.” In my opinion, I think the qualitative and quantitative sections of the annual report are contradictory, simply because they are not doing what they are saying. As of September 6, 2002, valueline gives Ford Motor 3rd rank in all three of its ranking category (Timeliness, Safety and Technical). This means that valueline thinks that Ford Motor is likely to be an average performer. The firm’s historical performance certainly doesn’t match with its current performance. Ford Motor performance is on a negative slop. According to Standard & Poor’s Industry Survey report, Ford Motor is second world largest auto and truck producer. Ford Motor definitely has a significant market share in the auto and truck industry. According to S&P report, Ford Motor has produced 19.1% of total cars and 33.3% of total truck produced in US and Canada in year 2001. It’s not an industry leader but certainly a good competitor against General Motors,...