Air Force Advertisement
... a picture of a man jumping out of the back of an airplane with a jump suit and parachute strapped on his back. The jumper’s arms are all out imitating a swan dive. At the very top closely centered, there’s a phrase that explains the ad as a whole. It say’s “Has stage diving become boring?” To the right of that phrase is an ID Card that explains the rest of the ad. It say’s, “we’ve been waiting for you.” The card has a blank face on it with a clear spot on rank, date of birth, and status. At the bottom of the card, it has the symbol for the U.S. Air Force and another saying. It says cross into the blue. To the right of that it has the number and email to the Air Force. A man jumping from the back of an airplane is very eye catching. When you see the open sky looking out of a F-2 Bomber, it will be very catching. A man is sky jumping, his arms are open and he is letting his adrenaline all hang out. The man is the center focal point. The clouds are full and the color has a dark bluish-grey tint. It gives it a thrilling effect. Something to go after, as a very challenging situation. This particular ad holds the eye to the extent to make the reader see something that isn’t boring. The rain filled clouds surround the man in the middle of the ad as a center focal point. Then it goes up to the dark unimaginable space, and you see the one liner, “Has stage diving become boring?” This brings the psychological point to the ad. Saying if someone is bored with life the Air Forces will bring some adventure. The ID Card is saying they want you. This is a very persuasive ad. The colors make it very appealing, to the emotions by giving off the dark and scary colors of the sky. The dark colors are symbols to make it seem like it is a dark and adventurous journey one should explore. An Air Force ad like this one leans mor...