"you are what you eat"
...ionships, sex, fashion, and fitness. Women who read this may be drawn to this ad, because they can relate to wanting to eat a big scrumptious muffin. But if they want the Barbie like figure, they must choose the Nutri-Grain bar. This advertisement uses many visual elements to sell the product. When you first glance at the ad you notice the picture of the woman wearing a muffin. This grabs your attention because it obviously isn’t something you see everyday. Then you follow your eyes down the length of the woman’s long legs and boots, which just barely touches the text in the lower right corner of the ad. The text is a very important part of the ad because it further explains what is going on in the photo. It says, “Respect yourself” in a large script font and has a circle around it, which highlights it even more. The rest of the sentence “in the morning” is in a small, plain text and is set off underneath the circle. Then right underneath the text is a picture of the actual product, the Nutri-Grain package. This is important to show so the consumer can see what it really looks like. There is another message that is much smaller then the rest, on the left side and says “New wholesome muffin bars, hearty not heavy.” If someone was still searching for an explanation or had any doubt as to what the ad was about, it should be clarified with this phrase. There are many emotions that are thrown in with the statements in the ad. One may feel guilt and shame, while stirring up feelings of envy and desire. Consumers may look at this ad as a wake up call. They realize they aren’t eating well and feel guilty. Or they already know that they don’t eat healthy but can’t find the will power to stop, so they are ashamed and disgraced. A woman might want her body to look like the woman in the ad, and feel jealousy and desire. But the same message will be sent, to eat a healthy Nutri-Grain bar, and no muffins, because “you are what you e...