overview of Greek international marketing practices
... D in Marketing (1986) from the University of Bath. [Return to top] Positions held Soon after his graduation, he joined the Middle East Marketing Research Bureau Ltd where he worked for five years as a marketing analyst/consultant in various countries, in the Middle East and Eastern Europe and was involved in numerous marketing research and consultancy projects. He also served as the manager of the Marketing Research Center (Hellas) Ltd, where he was responsible for a wide variety of research assignments pertaining to marketing, economic, political, and social issues. Prior to joining the faculty of the University of Cyprus in 1992 has worked for one year as a special scientist in international marketing at Athens Economics University. [Return to top] Research Interests His research interests are in the following four areas: (a) Marketing in emerging economies, i. ... , marketing practises in the Middle East, consumer buyer behavior in Eastern Europe, export marketing by indigenous firms in small developing countries, and the evolution of the marketing concept; (b) International marketing, i. ... , export development process, export stimuli and barriers, export information, environmental, organizational, and managerial effects on export behavior, country of origin effects, and foreign partner selection; (c) Relationship marketing, i. ... , exporter-importer working relationship, behavioral aspects of distribution channels, industrial buyer-seller relationships, and influence strategies; and (d) Strategic marketing, i. ... , international marketing strategy, international joint ventures, determinants of company performance, and business performance measurement. [Return to top] Editorial Board Membership He is on the editorial board of the International Marketing Review and Journal of Strategic Marketing [Return to top] Institute Membership He is a member of the Academy of International Business, Academy of Marketing, Academy of Marketing Science, American Marketing Association, Chartered Institute of Marketing, European Marketing Academy, and Greek Academy of Marketing. ... (1990), Marketing in Saudi Arabia: Developing strategies for business success, London: Business International Ltd, pp.