Managers
Motivating employees is a very important and complicated task for most managers. Many managers believe that employees are motivated solely by money, “However, typically believing that money is the main motivator is like believing that customers are only interested in price. ... Managers also must understand the not everyone is not a high achiever nor can everyone be treat as such. ... The third need, the need for power, manifests itself in many upper level managers in America. These managers show an extreme need to influence others. McClelland pointed out that for these managers to be effective: ". ... this need must be disciplined and controlled so that it is directed toward the benefit of the institution as a whole and not toward the managers personal aggrandizement. Moreover, the top managers need for power ought to be greater than his or her need for being liked by people. ... Power motivated managers also have specific characteristics. ... McClelland seems to put importance on the values of the power managers. ... Managers must be able to identify which needs employees are seeking to fulfill in order to find out how they can influence their behavioral decisions, to the benefit of the institution.