E commerce systems
This essay must address the different aspects of electronic commerce, and how they affect sales and marketing within an organisation. Electronic commerce is not a new concept, it has been used by companies, especially banks, since the 1960’s, but only since the commercialisation of the internet in the 1990’s, has it become a benefit to all companies, no matter how small. Electronic commerce is ‘any exchange of information or business transaction that is facilitated by the use of information or communications technologies’ (Curtis, G. ... This quote implies that electronic commerce is not only the buying and selling of products, but also the activity before and after the sale or purchase. E-commerce is commonly divided into, buy-side and sell-side, to accommodate all transactions, this essay will mainly focus on the sell-side.